Branding

Everybody talks about branding —
but what is it?

Is it the face you show the world? Or the world’s opinion of you? At Uncork-it, we believe it’s a combination of both.

Your visuals, your tone. What you say and what you do must all work together — consistently — to reflect your organization’s personality. It must be recognizable as you — whether on a dirty Little League shirt, or in a corporate boardroom. It's easy to create a logo, but a brand requires constant vigilance and adaptation to make sure it always fits you and helps you.

Logos, Business Cards

Logos, signs and business cards all can be part of an organization's basic identity package. Color adds emphasis and pizazz, but the strongest logos also work in just one color.

A Family of Publications CPES

The visual brand for this power electronics research group was flexible enough for different publications, yet stood the test of time. These publications were produced over a 10-year period.

Look and feel across different media ECE

The visuals for Virginia Tech's electrical and computer engineering department carries across its web page, publications, intranet, and posters. The look adheres to Virginia Tech brand requirements, yet is recognizable as ECE.