It can be hard to cut through the noise—even when your offering is novel or life-changing. Especially when that innovation is highly technical.
Marketing science and technology can be different from marketing in other areas. Because these fields are complicated, with many caveats and interactions that can be difficult to communicate, technology communicators need a base knowledge in many different fields (see our team).
Whether you are targeting hard-to-reach orthopedic surgeons, CEOs, or scientists and engineers who don’t trust traditional marketing, highly technical messages need to make it easy for the audience to learn what they need quickly—and get their attention in the first place.
Using infographics, online and in-person events, video, interactive online elements, magazines, websites, public relations, tradeshow booths (from CES to industry-specific), and more, we tell the story that needs to be told—to the people who need to hear it.
You change the world. We make it listen.
A highly technical message needs to be accurate, clear, and in the right place. That place might be a newspaper or online article, a magazine, or newsletter. Your message needs to be told wherever your audience is. We can get it there.
Innovators shape the future, and their communications should show that. High-quality animations can tell a complicated story quickly and effectively while supplying the story with a sense of progress and promise—which makes for good watching. This and other marketing efforts for the company helped them sell quickly when the time was right. And we updated the purchaser’s website and branding.
To be most effective, information needs to be presented in different ways for different audiences. We specialize in finding the right medium. Infographics like this can customize a technical message for specific audiences—in this case, funding agencies and fellow scientists and engineers.
Shouldn’t your communications reflect your uniqueness? Get and keep the attention of hard-to-reach audiences with a format they can’t ignore.
Your website reflects the face of your company. It should communicate well, be easy to recognize, and show your personality. Your visitors are busy people who want to get their job done as efficiently as possible. A good website speaks to your visitors’ needs by nurturing relationships on their timeline.
Simplicity wins for complicated subjects. Clear, easy-to-find main messages help sell your product, hire talent, and find investors.
Incorporating layers of complexity, meeting strict legal requirements, and making information easy to find—you don’t have to pick just one or two. Even when regulations pile on top of heavy information, we can create an attractive website that meets all your needs.
Delivering your message is no longer about simply writing a good story — it’s about showing a good story. Animated product demonstrations, video testimonials—even quick clips about your philosophy pull in engaged listeners. Here, we produced an animated product demonstration of a medical laboratory test to support the sales team and help train new users.